Google analytics tips 👍
Originally shared by Google AnalyticsHow to Track Email Opens With Google Analytics
/via +Mike Veilleux #analytics #marketing
"Google Analytics (GA) is traditionally used to track customer use and engagement on a website, but it can also be used to track the opens of an email. The usual methods of utilizing GA’s javascript code do not work in email clients. However, GA also includes event tracking which can be used through an embedded image pixel within the email body itself."
/via +Mike Veilleux #analytics #marketing
"Google Analytics (GA) is traditionally used to track customer use and engagement on a website, but it can also be used to track the opens of an email. The usual methods of utilizing GA’s javascript code do not work in email clients. However, GA also includes event tracking which can be used through an embedded image pixel within the email body itself."
How To Track Email Opens With Google Analytics